Effective Date: May 28, 2026

This Privacy Policy describes how Elder Life Transitions, a senior care consulting, navigation, and placement agency (collectively, "Elder Life Transitions," "we," "us," or "our"), collects, uses, and discloses information when you use our website or utilize our services.

By using our Site and services, you consent to the data practices described in this policy.

1. Information We Collect

We collect information necessary to provide our consulting and referral services and to improve our website.

A. Information You Provide Directly

When you contact us or use our services, you provide Personal Information about yourself and the senior needing guidance. This may include:

• Contact Data: Name, email address, phone number, and mailing address.

• Service & Referral Data (Sensitive Information): Information about the senior's support needs (e.g., necessary level of care, navigation requirements), lifestyle preferences, financial capacity/budget, and desired location.

• Communication Data: Records of correspondence when you contact us via email, web forms, or text messaging.

Note on Sensitive Information: We collect health-related data solely to provide accurate, safe care navigation and placement recommendations. This information is treated with the utmost care and is only shared as necessary to fulfill your specific service requests (see Section 3).

B. Information Collected Automatically

When you visit the Site, we automatically use cookies and third-party services (including Google Ads and Google Analytics) to collect Usage Data, such as your IP address, device information, browser type, and interaction data (e.g., pages viewed and time spent on the Site).

2. How We Use Your Information

We use the collected information for the following primary purposes:

• Service Fulfillment: To understand the senior’s unique needs and provide personalized care navigation, consulting, and recommendations to our network of partnered senior living communities or care providers.

• Communication: To respond to your inquiries, schedule consultations, and send service-related updates (including text messages if you have opted in).

• Website Improvement: To analyze usage and activities to improve the Site's functionality.

• Marketing and Advertising (Google Ads Compliance): To track the effectiveness of our campaigns and run targeted advertising, including remarketing.

• Legal Compliance: To comply with applicable laws and regulations.

3. Disclosure of Your Information (Sharing)

We only share your information with third parties in the following limited circumstances:

• With Partner Communities & Care Providers (Essential for Service): We share the necessary care and budget data with partnered senior living communities and vetted care providers to facilitate the placement and navigation process and assess suitability.

• Service Providers: We share information with third-party vendors (e.g., website hosting, CRM, communication platforms, and analytics providers) who perform technical services on our behalf and are bound by confidentiality agreements.

• Legal Requirements: If required by law or necessary to protect our legal rights, property, or the safety of the public.

• Business Transfers: In the event of a merger, sale of company assets, or acquisition, your information may be part of the transferred assets.

SMS and Mobile Information Sharing (10DLC Compliance): Notwithstanding any other provision in this Privacy Policy, no mobile numbers, phone data, or text messaging originator opt-in data and consent will be shared, sold, or rented with third parties, partners, or affiliates for marketing or promotional purposes. All the above data-sharing categories exclude mobile opt-in data and consent; this information is strictly kept confidential and used solely for direct communication between Elder Life Transitions and the user.

4. Third-Party Advertising and Tracking (Google Ads/Cookies)

We and our third-party partners (like Google) use cookies, web beacons, and similar technologies to track activity on our Site and serve personalized ads on the internet based on a user's past visits to the Site. This information is used for conversion tracking and remarketing purposes.

• Opt-Out for Personalized Advertising: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info/choices.

5. Your Choices and Data Security

• Opt-Out of Marketing Emails: You may unsubscribe from promotional emails by following the link in those emails.

• Cookie Control: You can instruct your browser to refuse all cookies. However, if you do not accept cookies, some portions of our Service may not function properly.

• Data Security: We implement reasonable technical and organizational measures to protect your Personal Information. However, no data transmission over the Internet can be guaranteed to be 100% secure.

6. General Provisions

• Children's Use: Our services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children.

• Changes to This Policy: We may update this policy occasionally. We will notify you of any changes by posting the new version on this page and updating the Effective Date.

7. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Elder Life Transitions
Boulder, CO

• Email: elt-privacy@elderlifetransitions.net

• Phone: 720-258-6001